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Usability Testing and Evaluation

Design for the customer, and only the customer.


The “user experience” is an overwhelmingly broad concept, an umbrella term that includes every way a user interacts with your platform. But despite its massive breadth and depth, UX design can essentially be deconstructed to one, cardinal rule: a design for the user.

This cornerstone commandment seems simple enough but becomes significantly more complex when we recognize that the word “user” is also a broad, almost vague term. Users differ by the nature of the platform they’re interfacing with, and their own goals and objectives.


What is the service, and how does it work?

Each service combines strategy, customer insight, and technology engineering to deliver a remarkable result for a specific task or goal.

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