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Customer Profiling and Segmentation

We use predictive analytics to profile customer universes on traits implicitly captured in behavioral data, or explicitly probed with quantitative research. From these profiles, we provide audience segmentation to create targetable groups of similar individuals.


Audience profiling is the process of building an audience of specific types of individuals in order to discover which platforms they use, what content they consume, which people, bodies, and brands influence them, their personality traits, purchase influences, socioeconomics, and demographics.

By identifying population segments highly likely to respond to your brand, grouped by behavioral similarities, we help you to reach your most persuadable customers and prospects with the most persuasive tactics and campaigns.

What you get

Implicit and explicit segmentations
Creative strategy
Lookalike prospects profiling


What is the service, and how does it work?

Each service combines strategy, customer insight, and technology engineering to deliver a remarkable result for a specific task or goal.

I need help with growing a charity - can you help?

A: Yes, We’ll be happy to learn more about your needs. Please send me more details here.

I’ve still got some questions...

A: Well, let us take care of that! Simply send us an email hello@eystx.com and We’ll be happy to answer any of your questions.

I’m the wizard for your business. Schedule a free “no hard sell” call with us today.

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