A/B testing and multivariate testing tools, website personalization, and feature toggle capabilities, as well as web content management and eCommerce.


Optimizely is an experimentation platform. It provides A/B testing tools, in which two versions of a web page can be compared for performance and multivariate testing. This is to achieve validation for conversion rate optimization efforts.

Eystx Studio can integrate with Optimizely to provide a comprehensive approach to business intelligence and optimization. By combining Optimizely’s powerful A/B testing and experimentation platform with Eystx Studio’s expertise in data analysis and BI strategy, you can gain a deeper understanding of your customers and make data-driven decisions that drive business success. The integration allows you to test and optimize various aspects of your website or product, such as the design, layout, and content, and track the results using Optimizely’s analytics and reporting tools. You can then use Eystx Studio’s BI capabilities to analyze the data and identify trends and insights that can inform future optimization efforts. This integrated approach can help you to continuously improve the user experience and drive growth for your business.


What is the marketplace, and how do I use it?

The marketplace has apps, services, and integrations (Items) that allow you to connect it with Eystx Studio. Each item combines strategy, customer insight, and technology engineering to deliver a remarkable result for a specific task or goal.

How do I add and manage marketplace items through my account?

Upon your request, you will decide on the item, and we will add them to your Studio playground depending on your business needs. 

I’ve still got some questions...

Well, let us take care of that! Simply send us an email at hello@eystx.com and we’ll be happy to answer any of your questions.

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