Usability Testing and Evaluation

Design for the customer, and only the customer.

About

The β€œuser experience” is an overwhelmingly broad concept, an umbrella term that includes every way a user interacts with your platform. But despite its massive breadth and depth, UX design can essentially be deconstructed to one, cardinal rule: a design for the user.

This cornerstone commandment seems simple enough but becomes significantly more complex when we recognize that the word β€œuser” is also a broad, almost vague term. Users differ by the nature of the platform they’re interfacing with, and their own goals and objectives.

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