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While Facebook has become the king of the hill as a social network, it has become an ever-increasing juggernaut in the digital advertising space over the years and that’s large because they’ve continually provided better and more useful tools to advertisers to track results.

Being able to measure, in nearly real-time, what’s happening means adjustments can be made quickly. It keeps you agile and adaptable. Given that, we’re able to provide you with daily reporting on the success of your ad campaign.

What can we report and learn? Quite a bit, as we said, Facebook and Instagram offer a lot of metrics to measure, some crucial ones being.

  • Reach
  • Impressions
  • Frequency
  • Clicks and Click-through Rate
  • Cost Per Action
  • Cost Per Click
  • Return on Ad Spend